A new round of global economic recession may arrive early

In business, as in life, good leaders hope for the best and plan for the worst. There's a reason that experts refer to the regular expansion and contraction of the economy as the business cycle.

Even producers of the most recession-proof products—toiletries, beer, funeral services—need to consider how rising and falling consumer sentiment will affect their bottom line.

About 4 in 10 respondents told us they expect the global economy in 2020 to perform about the same. But remarkably, nearly 45% predicted that the next 12 months would be worse for business. Only 16% said that the global economy would be better.

Impact Council members were more like-minded about the timing of the next downturn. While 21% predicted a recession would hit in 2020, the majority (54%) said it would likely arrive in 2021, after the next presidential election. About 15% responded that the next recession would come in 2022. Only 1 in 10 said the economy would continue to grow until 2023 or later.