Anhui Sanmin Private Enterprise "Test Water" Overseas Media - Anhui Business Daily

Anhui Sanmin Private Enterprise “Test Water” Overseas Media Established the only high-end financial Chinese magazine in the ten ASEAN countries. The province’s implementation of the “go global” strategy has achieved major progress. The reporter learned yesterday that three provincial entrepreneurs in our province have successfully tested the overseas media industry. The only high-end Chinese-ASEAN financial magazine "ASEAN Finance" jointly established by the ASEAN 10 countries has been approved. The inaugural issue number will be released to the world in March next year. Although Singapore and ASEAN countries have no lack of media coverage of financial news, so far there is no authoritative comprehensive financial publication covering ASEAN countries. In response to the state’s encouragement of qualified companies to go out of the country to test the water media industry and feel the closeness and importance of economic cooperation between China and ASEAN, the three private entrepreneurs in our province have successfully obtained communication through multiple rounds of communication with the competent authorities of the Singapore government. Singapore Government approved publication license. This is the first permit issued by the Singaporean government to the overseas natural person investment financial magazine. It is understood that these three private entrepreneurs are respectively Kuang Yonggang, chairman of Anhui Guohe Investment Co., Ltd., Kong Lingfa, chairman of Anhui Tianxiang Group, and Yue Chuanjing, president of Hong Kong Li’an Group Co., Ltd. Among them, Yan Yonggang became the absolute controlling shareholder of the project with 80% of the total share capital. He Yonggang told reporters that after the two-year market research, copywriting, extensive consultation with the media circles of the ten ASEAN countries, government officials in charge of the economy, and economic experts, the magazine was established. This magazine will be the first of the ten ASEAN countries. A high-end financial Chinese magazine is also the first overseas Chinese magazine independently established by domestic funds. It is a symbol of Anhui's private enterprises successfully testing the foreign media industry. According to reports, ASEAN Finance was created by ASEAN Information (Singapore) International Co., Ltd., focusing on ASEAN and the 10 countries, providing in-depth coverage and commentary on Asian economy and development, aiming to provide an interactive platform for economic exchange between the 10 ASEAN countries and to China. Investors from the ten ASEAN countries introduced the business and investment climate and policies of ASEAN and provided opportunities for creating wealth and information. According to reports, the sections of the "ASEAN Finance" magazine will be divided into: special attention, cover legend, highly interviews, in-depth reports, expert perspectives, ASEAN business opportunities, wealth life and other seven columns, from the professional, authoritative, influence, and many other In-depth analysis and reporting of the current affairs economy. In addition, in terms of the content of financial information, the ASEAN 10 countries account for 50%, Singapore 30%, and mainland China 20%. As the only high-end financial magazine in the ten ASEAN countries, ASEAN Finance has attracted the attention of all parties. The government of Singapore, the ASEAN Secretariat, the Ministry of Foreign Affairs, the Ministry of Commerce, the General Administration of Press and Publication, the China Council for the Promotion of International Trade, etc. The relevant leaders gave high praise. The media industry elites from many countries and regions formed the magazine's luxury team and provided a solid foundation for the future development of the magazine. It is distributed to 10 ASEAN government officials in charge of finance, business elites, financial experts and scholars, as well as leaders of Chinese provinces, financial leaders, corporate executives, and research institutions. "Asean Finance" adopts a "targeted" marketing strategy and will definitely be positioned as a top high-end crowd. Magazines have already been popularized by the advertising industry and the venture capital industry before the magazines are available. At present, many venture capital agencies have expressed that they will inject huge amounts of money to support them. The development of "Asean Finance"; the country's largest media advertising agency Swiss Baxter Media will undertake advertising business of "ASEAN Finance". After the successful launch of ASEAN Finance, its parent company, ASEAN Information (Singapore) International Limited, will operate on the market three years later. He Yonggang said that in the future, “ASEAN Finance” will not only be a magazine but also a high-end brand, and use this brand as a platform to operate its related derivative products, thus realizing the dream of becoming a media giant in Asia. It is understood that the first issue of "ASEAN Finance" is expected to be released to the world in March next year.