Property market downturn dragged down local government revenue from land sales land investment Xinzh

This year the property market downturn has led into a frozen land market: the first three quarters of 2014, 300 cities nationwide land sales is only 1.7 trillion yuan, less than half 2013 revenue from land sales.

Economic Observer investigation found that faced with the dilemma of land sales, local governments began to change in the past, "the emperor daughter mentality," the idea began to do her best for the land crying.

Tianjin and other cities packaged to sell the land, Shanghai will try to "retreat into three", inviting developers to explore the urban land planning, various approaches have shown that local governments began postures, service and marketing to achieve through land investment, to achieve a greater degree of land maximize the value of the trend.

"GDP is a barometer of local revenue, revenue land but it is a barometer." Jiangsu Provincial Department staff JIANG Xiao Taiwan appears: "Local Land and Resources Bureau initiative to come to visit the developer, selling land use network platform, cross-regional cooperation to push the other moves, indicating awareness of marketing in strengthening government officials, but not in order to sell more, a quick sale of land caused by cheap land. "

The State Council Development Research Center, Institute of Finance, Banking Research Vice ������ said: "Relying on local government land for a living, just like riding a bike with no brakes, this time the developers do not want to yell mobilize the enthusiasm, but to identify key revenue adjustment. "

Feishou with system

Currently, Beijing and Tianjin Land Resources Bureau of Land and Resources Bureau has established a regional Homeland regular joint meeting system, the local government is currently selling a microcosm of innovation.

A Tianjin Land Resources Bureau official told reporters that the main content of the joint meeting is to discuss the Beijing, Tianjin and the potential for development in the region bordering land with a mechanism, specifically to take "too fat mix" system, such as the scarcity of land (class Wang) and bundled with the sale of unsold plots, and finally the local bureau of land resources assessment based on the price of land plots revenue split, the main area of operation is currently intercity high-speed rail along the border surrounding land.

Land and Resources Bureau of powerful local joint sale of land continues to be staged in the country, Suzhou, Wuxi, Changzhou, Changshu, Taicang, Zhangjiagang, Jiangyin city tour selling land seven, "a total of about 12 million square meters of land for sale tour together First, developers can share resources, and second, this way allows developers to feel your sincerity, three high-quality and low-quality land bundling can pick up the land market as soon as possible. "said JIANG Xiao units.

Local government use of "co-marbled with a mechanism" is not confined to land lots and goods with the "too fat", but the main thing is that the restructuring of the land itself.

Local Land and Resources Bureau began to adjust the layout of the land structure, namely less for residential land and commercial and financial sites, and more land for logistics and tourism sites, in the eyes of the Ministry of Land, the new industrial land logistics sites, pension and land use is becoming a "fat . "

Boiling electricity supplier logistics real estate land into a fierce battle to the logistics stage. Jones Lang LaSalle statistics show that Beijing Logistics land land net profit is about 15 percent, while office buildings, retail gross profit of approximately 10%.

Office of Land and Resources of Inner Mongolia, Hubei Provincial Department already smell logistics land opportunities, take the initiative to find the Alibaba Group, Jingdong Group, ProLogis Group and other companies dwell together. 2014 Logistics land area increased nearly ten thousand square meters, a large area of land supply logistics, reduce residential land has become the new norm for the market.

"Even selling industrial land revenue amount of residential land temporarily not huge, but the prospects of the industry will bring a lot of land tax, not to mention the implementation of industrial land is resilient land use system, if the development of poor can recover, if you own the land and develop VAT, at this time is focused on fostering logistics sites makes sense. "Department of Homeland land Use Division, an official said.

Mobilize the enthusiasm of developers

Middle hospital data showed August 2014, housing prices slightly conservative in the land market, the cumulative amount down to get to the rate reached 33%, the majority of the land purchase gold housing prices have dropped significantly the proportion of total sales. Such as Vanke fell from 2013's 51% to 10%, Poly and gold to get to sales ratio are about 20%, R & F, Shimao and Agile to get to the sales proportion were lower than 10%, other companies in Lake only, in the sea, CR Landmark maintain a stable rhythm take to sell well in the case.

Land as soon as possible in order to be able to sell out, the need to mobilize the enthusiasm of developers, local land and resources bureau looking for developers to communicate through several incentives to get to the matter.

"National Day of Shanghai Land and Resources Bureau of former staff and I want us to customize the phone to discuss their land, this land I want, but have been hesitant, it has yet to sell, given the conditions they are by adjusting land targets, increasing volume rate, relax height limit, reduce the proportion of fine decoration of residential land, reducing land transfer down payment or deposit and other measures to allow me to buy the land as soon as possible. "Shanghai chairman of a listed room rate to told reporters.

This case not only in Shanghai. Hangzhou Xiaoshan District, Bureau of Land and Resources said in Hangzhou Xiaoshan District to take, no matter how much land area, the amount of high, highest margin not more than 10 million yuan, the purpose is to reduce the developers funding cost pressures.

Local government initiative to close the developer through preferential policies, while among ministries is close to achieve win-win through cooperation and mutual assistance.

The Economic Observer newspaper was informed, the Ministry Joint National Development and Reform Commission, the State Railway Administration and other ministries to create a "railroad town complex" to promote the comprehensive development of the land surrounding the railway along traffic arteries string of candied fruit arranged like settlements, creating a certain function satellite towns, "so you can make the past been dispersed and inefficient land use, these intercity rail can be part of the land into a series of high quality land, land value-added benefits of course, not only in the homeland system, including rail systems, for specific profit still in the exploratory stage into the mechanism. "The Department of Homeland land Use Division, an official told the economic Observer.

Golden Bay Investment Group chairman Shen Wei said that some local governments are actively seeking change for the land of, and strive to attract housing prices in times of adversity to get to in a falling market, indicating that the local government land sales market awareness strengthened, "it is fundamentally , but in strengthening local government services, few actually none other land, many cities and even to raise the benchmark land prices in housing prices under the current financial constraints of the situation, if you want to get rid of the land market downturn situation, we need to consider the real needs of enterprises and purchase market the only way to make the land market really pick up. "

Hunger marketing

China Index Research Institute data show that three quarters of 2014, transfer payments cumulative 1.7 trillion, down 22%. Previous land transaction season in August, but a dismal year, the country launched a total of 300 urban land 2537, a decrease of 29 percent, down 25%. For the total decline, while the total land transfer is only 144.9 billion yuan, a decrease of 11 percent, down 40%.

Ministry of Land and propaganda over 5 million beginning populous city in principle, to new construction sites, in particular in the more performance for land combat hunger marketing.

Beijing Urban Construction (10.07, 0.02, 0.20%) group to get to the head of the river Lu Yong told reporters: "From the perspective of people get super five million population of the city in principle, to new construction sites, that no new construction in these areas land, and this will cause developers to large cities to get to. "

Publicly available data show: first-tier cities in August were pushing to 52, the introduction of the land area of ​​3,000,000 square meters, a decrease of 16 percent, down 38%, in a large area to reduce the supply of land in the process but launched the "print block." "This is equivalent to the desert in the fresh air, so thirsty man quickly shot." Said Lu Yong River.

This situation also exists in the second and third tier cities, Zhengzhou City in February and March of residential land supply is 0, the total amount of land available for April also fell 69%, which is basically in three months off for the situation to local development Suppliers caused some panic.

"Land is not to say that month off for really no land sales, but to mobilize tension developers." Hungry marketing JIANG Xiao station does not agree, there is no departure from the land hungry market of buyers demand, should not be encouraged.

Director of Sun Hung Kai Development Co., Ltd. (China) Ted Tang told the Economic Observer reported, this market is now the government did not dare to take a lot of land supply, and start all over in another thirteen five-year plan, under a falling market developers more to wait and see attitude, the Government also needs to slow down land use rhythm.